"As a team, we were extremely opposed to the idea of an action game where the game wasn't over when an enemy got you. We debated that for quite a long time. ...we thought it would be fine if we just made a fun game the way we're good at." - producer Etsunobu Ebisu
"When serious gamers play, they want to clear a level without any mistakes like running into enemies, so this game is made so you really feel regret when you run into enemies and a strong sense of achievement when you clear a level without any mistakes." - producer Nobuo Matsumiya
Which is kinda weird because the general consensus for Epic Yarn is that it's too god damn easy. You can't even die.
But serious gamers who appreciate creativity and fun in games should still check it out. Me, I just want it because it's too cute not to.